"This demo build shows exactly how a contractor website should look and perform simple, fast, and built to convert visitors into real leads. I designed it to highlight clear services, easy contact options, and trust building details that contractors often miss."
Ethan Newman, Brightship Digital
Lighthouse Performance Score (Speed)
Best Practices (Security)
Accessibility Score
Search Engine Optimization (SEO)
Step 1 – Discover
-
Researched common issues faced by contractors without websites
-
Identified missed opportunities: no online presence, no portfolio, no easy way for clients to request quotes
-
Outlined key features needed: service pages, trust elements, and mobile accessibility.
Step 2 – Design
-
Created a clean, professional layout focused on clarity and credibility
-
Chose bold headings and simple fonts for readability
-
Planned a homepage flow: Hero → Services → Projects → Reviews → Contact
-
Selected a neutral color palette with strong accent buttons for CTAs
Step 3 – Build
-
Developed the site in Wix Studio with a responsive, mobile first approach
-
Added easy to find “Request a Quote” buttons
-
Integrated galleries for showcasing projects and a testimonial section for trust
-
Optimized load speed and installed Google Analytics + Meta Pixel for tracking
Problems
-
No online presence → potential clients can’t find them when searching “contractor near me.”
-
Relying only on word of mouth and referrals → inconsistent leads.
-
No place to showcase past projects or reviews → hard to build trust with new clients.
-
Missed calls outside business hours → no form or way to capture leads 24/7.
-
Competitors with websites appear more professional and credible.
-
Customers can’t quickly see services, areas served, or how to get a quote.
Goals
-
Build their first website to establish credibility online.
-
Make it easy to call or request a quote.
-
Showcase services and project photos to build trust.
-
Capture leads even after hours with a simple form.
-
Rank in Google for local search terms like “general contractor [city].”
Client
Demo Build
Industry
Construction
Duration
1.5 weeks
Services
Website + SEO
Brightship Construction
Premuim Example Site
